About Me

I'm Troy Namath, a product and engineering leader with 17+ years of technical experience and 11+ years in management. I build high-trust teams, scale systems for millions of users, and deliver products that drive revenue, acquisition, and industry-first innovation.

From leading a $100M+ acquisition at StickerGiant to scaling real-time platforms processing 50M+ daily events, I combine deep technical expertise with strategic leadership to transform industries and build exceptional teams.

Product Leader
Engineering Manager
Team Builder
Innovation Driver
CI/CD & Delivery Systems96%
Platform Architecture94%
Machine Learning & Analytics88%
EBITDA & Financial Impact92%
Org Scaling & Team Topologies95%
Strategic Leadership93%

How I Work

My approach is grounded in proven frameworks and practices that drive sustainable delivery and team growth.

The DevOps Handbook

I treat delivery as a product surface: CI/CD, test discipline, observability, and safe release controls are how the business gets faster without breaking trust.

Team Topologies

I design team boundaries and interactions intentionally: stream-aligned teams where possible, enabling functions when needed, and platform capabilities that reduce cognitive load.

Domain-Driven Design

I use ubiquitous language and bounded contexts to make boundaries real, so systems and organizations can scale without constant coordination tax.

Refactoring & Strangler Fig

I modernize legacy systems incrementally: carve off capabilities, route new value through the new path, and retire old components safely while the company keeps shipping.

Portfolio Projects

Platform-as-a-product, delivery systems, org scaling, DDD, DevOps, and high-trust leadership. Click any project to see the full story.

The Flyover
Featured
Hypergrowth Messaging Platform
Scaled daily email volume from 514k to 4.1M/day and delivered 1.85B emails via multi-tenant sending platform. Built SMS platform delivering 1.3M-8M texts/day with centralized governance and AI-enabled CRM automation (886k ticket events automated).

Outcome

Scaled org from 8 to 54 while maintaining delivery consistency

Python
FastAPI
PostgreSQL
Docker
+4
View full details
StickerGiant
Featured
Strangler-Fig Cloud Modernization
Replaced legacy CRM/bare-metal environment with cloud-based internal platform using microservices and event-driven architecture. Used DDD bounded contexts and Kafka for domain decoupling.

Outcome

Deployment cadence: 24/yr to 1,300/yr. Reduced costs by $400k+/year

Java
Kafka
AWS
Microservices
+4
View full details
StickerGiant
Featured
Just-in-Sequence Manufacturing Platform
Designed JiS + HiL platform that turned manufacturing into real-time sourcing events with automation and live metrics. Integrated supply chain, shipping, payments, and manufacturing workflows.

Outcome

Total Turn Time improved from 96.1 hours to 26.9 hours

Event-Driven Architecture
HiL Automation
Real-time Metrics
Domain Integration
+1
View full details
StickerGiant
0-to-1 SRE Platform
Created SRE platform and incident operating model with monitoring, logging, alerting, and operational dashboards tied to service ownership. Improved incident response with clearer on-call expectations and runbooks.

Outcome

MTTR improved from 53 minutes to 1 minute 11 seconds

Observability
Monitoring
Alerting
Incident Response
+3
View full details
StickerGiant
Product Operating System
Rebuilt decision-making processes: collapsed communication complexity from 117 channels to 9. Built roadmap practices grounded in pirate analytics (AARRR) and created Be-the-Customer onboarding playbook.

Outcome

50%+ reduction in feature development time

Team Topologies
Pirate Analytics
AARRR
User Research
+1
View full details
Allie Bolton
ML Analytics Platform & OODA Loops
Built ML-driven analytics tied to inventory and customer behavior. Implemented OODA loops to reduce client feedback cycles by 4x-10x with instrumented proofs of concept.

Outcome

Reduced feedback loop cycle time by 4x-10x

Python
Machine Learning
Analytics
OODA Framework
+2
View full details
Envysion
PCI Tier 1 Deployment Platform
Led deployments and operational delivery for computer-vision SaaS product in regulated enterprise environments. Built automation and IaC mindset for customer environments at scale.

Outcome

700+ PCI Tier 1 secured networking deployments

PCI Compliance
Networking
IaC
Ansible
+3
View full details
Target Corporation
Investigative Analytics System
Led SQL-driven analysis across POS and operational data to isolate patterns and anomalies. Used CCTV-based validation and PowerPivot models to scale improvements across large retail footprints.

Outcome

$22M cost savings and $40M newly generated revenue impact

SQL
Data Analysis
PowerPivot
Excel
+3
View full details

Experience

VP of Engineering

The Flyover (Pop Acta)

Remote54 engineers across 6 teams
Aug 2024 - Present
Leading the scale of a real-time data platform from 10M → 50M+ daily events with FastAPI, PostgreSQL, and Metabase for ad optimization.

Key Achievements

  • Scaled organization from 8 to 54 employees while maintaining delivery velocity
  • Built multi-tenant email platform delivering 4.1M emails/day (8x growth)
  • Launched SMS platform processing 1.3M-8M texts daily
  • Automated 886k CRM ticket events through AI-enabled workflows
AdTech / MarketingSeries A → Hypergrowth8 → 54 employees

Engineering Transformation

Inherited
Monolithic DjangoSingle-tenantManual deploymentsNo observability
Delivered
FastAPI microservicesMulti-tenant platformCI/CD pipelinesFull observability stackEvent-driven architectureAI/ML automation
Platform processes 50M+ daily events
Python
FastAPI
PostgreSQL
AWS
Docker
Metabase
Director of Software Engineering & Product Management

StickerGiant

Longmont, CO12 engineers, 3 product managers
Feb 2020 - Jan 2024
Led cloud transformation and industrial laser adoption, making StickerGiant the fastest manufacturer in its industry and driving a $100M+ acquisition.

Key Achievements

  • Increased deployment cadence from 24/year to 1,300/year (54x improvement)
  • Reduced manufacturing lead time from 96.1 to 26.9 hours (72% improvement)
  • Cut infrastructure costs by $400k+/year through cloud migration
  • Improved MTTR from 53 minutes to 1 minute 11 seconds
Manufacturing / E-commerceGrowth → Acquired ($100M+)80 → 120 employees

Engineering Transformation

Inherited
15-year-old CRMBare-metal serversManual deploys (24/yr)No CI/CDMonolithic architecture
Delivered
Cloud-native AWSKubernetes orchestration1,300 deploys/yearEvent-driven microservicesKafka streamingFull IaC with Terraform
Enabled $100M+ acquisition
Java
Kafka
AWS
Terraform
Docker
Kubernetes
Co-Founder

Allie Bolton

Denver, CO4 co-founders + contractors
Feb 2017 - June 2020
Scaled SMB to Fortune 50 clients with ML-powered social analytics, helping a client win SXSW Pitch Slam and grow 10×.

Key Achievements

  • Built ML analytics platform connecting social engagement to revenue
  • Reduced client feedback loop cycles by 4x-10x using OODA methodology
  • Helped client win SXSW Pitch Slam competition
  • Scaled client base from SMB to Fortune 50 enterprises
Marketing AnalyticsStartup → Growth4 → 12 people

Engineering Transformation

Inherited
Manual spreadsheet analysisNo automationWeeks-long feedback cycles
Delivered
ML-powered analytics platformAutomated data pipelinesReal-time OODA loopsPredictive inventory models
Clients achieved 10x growth
Python
Machine Learning
AWS
Data Pipelines
Analytics
Senior Deployment Manager

Envysion

Louisville, CO8 deployment engineers
Aug 2014 - May 2017
Directed development and deployment of a computer vision ML platform using motion video for operational analysis, generating $5M+ in new ARR.

Key Achievements

  • Completed 700+ PCI Tier 1 secured networking deployments
  • Reduced deployment time from weeks to days through automation
  • Built IaC culture and standardized deployment templates
  • Generated $5M+ in new ARR through faster customer onboarding
Computer Vision SaaSSeries B → Enterprise50 → 150 employees

Engineering Transformation

Inherited
Manual customer deploymentsWeeks per installationNo standardizationFirefighting culture
Delivered
Ansible automationDays per deploymentPCI-compliant templatesIaC mindsetRepeatable runbooks
$5M+ new ARR generated
Ansible
Networking
PCI Compliance
IaC
Computer Vision
Executive Team Leader

Target Corp.

Minneapolis, MNCross-functional teams of 15+
Aug 2010 - Aug 2014
Built SQL-driven retail analytics systems that delivered $40M in revenue growth and $22M in cost savings across 400 stores.

Key Achievements

  • Generated $22M in cost savings through analytics-driven insights
  • Delivered $40M in revenue impact across retail operations
  • Scaled analytics solutions across 400+ stores
  • Trained dozens of team members on data-driven investigation methods
Retail / Fortune 50Enterprise350,000+ employees

Engineering Transformation

Inherited
Manual investigationGut-feel decisionsSiloed store dataReactive loss prevention
Delivered
SQL-driven analyticsData-driven investigation playbooksCross-store pattern recognitionProactive anomaly detection
$62M total financial impact
SQL
PowerPivot
Excel
CCTV Analytics
POS Data

Skills & Technologies

Frontend
React
Next.js
TypeScript
Vue.js
Tailwind CSS
CSS
HTML
SASS
Backend
Node.js
Python
Flask
FastAPI
Kafka
GraphQL
REST APIs
Linux
Data & Analytics
PostgreSQL
MongoDB
Redis
MySQL
BigQuery
Elasticsearch
Tableau
Cloud & DevOps
AWS
Docker
Kubernetes
Terraform
CI/CD
LaunchDarkly
Management & Leadership
Team Topologies
Stream-Aligned Teams
Platform Teams
Enabling Teams
Cognitive Load Management
Org Design
Tools & Methods
DDD
Git
DevOps
Data Mesh
Cypress
Figma
Jira
Agile
OKRs

Let's Work Together

Ready to bring your ideas to life? I'd love to hear from you!

Email

troynamath@gmail.com

LinkedIn

linkedin.com/in/troynamath

Website

troynamath.com
TN
Troy Namath

© 2025 Troy Namath. All rights reserved.